One way I have created digital convergence between my music video and website is the use of my band's logo. Here it is below: This logo can be seen at the start of my music video and at the top of my website. This repetition of the band's logo is important so that it becomes recognisable to the audience. I have also used this same font for the titles on my website to keep the continuity. As you can see in the screenshot above I also created a logo for the company that has signed the band 'Universal music', this helps to show that I carefully read and followed the brief, and if this was a real band then having the record labels logo would help their company also become recognisable and acknowledged by the audience. I also chose to use this font because it goes with the glitchy/disorientated aesthetic I have created in my music video and website.
