Music video inspiration (The 1975 and Ariana Grande)

For my music video I am taking inspiration from two music videos from different artists:
The 1975 - Love it if we made it

The 1975 are an English band from Manchester that started in 2002. Genres of their music includes indie, pop rock and electropop. I am going to analyse their music video for 'Love it if we made it' from their most recent album released this year. Although this music video has many political references I will be drawing more focus to the stylistic motif of the music video instead.






The second half of the video is different in terms of its style and colour scheme and creates a contrast. The colour scheme has a cool tone and has more of a realism approach than the first half of the video.



This shot is an intertextual reference to the artist Micheal Jackson and his music video for thriller.

This shot appears normal until the glitch at the end with the man wearing pink glasses, I want my music video to appear normal with glitches and disorientation added to it. I am going to have a shot similar to this where each character is going to lip sync a line of the song, and I will use glitch effects or a dissolve between each person.

Ariana Grande - 7 Rings

Ariana Grande is an American singer, songwriter and actress. Her genres of music include pop and contemporary R&B. For my music video I am taking inspiration from Ariana Grande's music video for her song '7 Rings'. It is not the aesthetic I want to take inspiration from, although the video has a clear and continuous pink aesthetic, I want to take inspiration from mainly the editing and visual effects used. I am going to show some examples below.

The music video has a 21:9 aspect ratio, I might have this aspect ratio on my music video to create a professional, cinematic appearance.



On this gif there is a glitch effect used and part of the footage has been cut out to make Ariana look more robotic.



In my music video I want to use a glitch effect between shots, similar to this.

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